Nobody Has Priced This Yet In my day-to-day, I speak to leaders at lots of consulting firms and we keep ending up in the same conversation: what do we do about AI and pricing? The problem is not that there is no answer. The problem is that there are too many, and every one of them assumes something that may not be true: that the consulting firm can actually manage the cost of AI in the first place. That is a big assumption for an industry where, by micro-segment, plenty of firms are a few bad months from closing their doors. Layer on the fact that clients want projects faster and cheaper while firms are trying to protect or grow margin, and you have a genuine standoff. AI does not resolve that tension. It just gives both sides a new variable to fight over. The Fee Nobody Wants to Admit Is a Rate Cut The first instinct I see is a technology fee, a separate line item for the AI tooling. I dislike it the most. It has the same feel as a baggage fee or a credit card surcharge: I am b...